The BCCI and Adidas are close to securing a sponsorship agreement for Team India apparel

Currently, the Indian cricket team's apparel rights are held by Kewal Kiran Clothing Limited, the parent company of Killer Jeans. Adidas, a leading sports apparel and equipment company, is close to securing them. The Adidas deal is expected to begin in June this year and will last until March 2028.

The board was keen to get it right and probably return to the days when a leading sports brand like Nike was on the Indians' jerseys before Killer Jeans came on board.

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Nike had, from 2016 to 2020, a five-year deal with BCCI during which they paid INR 370 Cr. Before MPL came on board, Nike had a five-year deal with BCCI during which they paid INR 370 Cr.

In November 2020, MPL Sports signed a three-year agreement but did not complete it.

Brand value to be boosted by Adidas.

As a result of MPL and Killer coming on board, Indian cricket no longer has the bragging rights in terms of having a top sports apparel brand as a stakeholder since BCCI and Nike forged a partnership.

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In terms of having a top sports apparel brand as a stakeholder, MPL and Killer took away Indian cricket's bragging rights.

Adidas is close to coming on board, which means the proverbial chip will soon be back on the shoulder.

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